Herlitz

Jesse Herlitz
VP of Product at Flow

Seasoned Product Design Leader

WORK


Flow Redesign

This was a complete overhaul of the brand, navigation and pricing model of Flow. Some of our underlying infrastructure for both the front and back end was overhauled as well to support new features as well as billing and plan management.

My roles were creative direction, engineering team management, product management & project management.

In addition to the redesign of the product, we also shipped and sold new features to our existing customers in a Pro plan.

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Simple UI Kit

In my short time at Simple I was able to concept a handful of new product ideas, but before I dove into those I put together a handful of templates to facilitate rapid ideation for the design team. Out of love and respect for that team, I won't post the product ideas I explored, but I've always wanted to share these templates as they outlived my time at simple for some time. 

 
iOS Legos

iOS Legos

Android Legos

Android Legos

We made the switch to Gotham Rounded Screensmart for better type rendering. Font sizes were all over the place in the app so I decided to make a consistent type scale.

We made the switch to Gotham Rounded Screensmart for better type rendering. Font sizes were all over the place in the app so I decided to make a consistent type scale.


 
 
 
 
 
 

Blixt for App.net

Nights and weekends with Bryan Clark, Blixt was a labor of love that pushed what we thought was possible for simplicity and clarity in an interface. We poured our hearts into this little app.net client, and enjoyed being featured by Apple a handful of times in the Social category.