This was a complete overhaul of the brand, navigation and pricing model of Flow. Some of our underlying infrastructure for both the front and back end was overhauled as well to support new features as well as billing and plan management.
My roles were creative direction, engineering team management, product management & project management.
In addition to the redesign of the product, we also shipped and sold new features to our existing customers in a Pro plan.
This was an incredible amount of work for a small team of
In my short time at Simple I was able to concept a handful of new product ideas, but before I dove into those I put together a handful of templates to facilitate rapid ideation for the design team. Out of love and respect for that team, I won't post the product ideas I explored, but I've always wanted to share these templates as they outlived my time at simple for some time.